Research Project

Where physical meets digital

The dynamic between the digital and physical world is shifting. With the rise of augmented and virtual reality travelling beyond the gaming industry, companies have potential to move beyond flat screen displays and create engaging content that users can interact with and in effect, co-create.

How might we harness digital capabilities to enhance analogue experiences, by using senses such as sound, touch and smell to create and fully immersive experience?

Get in touch if you want to discuss how we can create a human interplay with physical and digital world: